Kidscreen Brand Building

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Leaders’ Forum: Crash-Proofing Your Digital Brand Experience

May 16, 2006 - 9:00 am to 10:15 am - Delfina Ballroom

"Because it's there" may justify a mountain climb, but not a costly technology adoption. Websites, mobile, podcasting -- with so many options, and innovation occurring daily, how are industry leaders approaching this new landscape, and deciding which technologies to adopt?

Jens Bachem - Moderator
Managing Director
Digital Outlook

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Jacquie Moen - Panelist
Consultant
America Online, Inc.

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Bill Schultz - Panelist
Co-CEO
Taffy Entertainment/Mike Young Productions

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Jed Weissberg - Panelist
Director of Interactive Media and Distribution
Scholastic Media

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